Turning local search visibility into measurable growth.
More visibility where local customers were already searching.
Safari Plumbing had strong service coverage across the Ottawa region, but many high-intent local searches were either outside the top results or not ranking at all. The opportunity was to strengthen the site's technical foundation and improve visibility for service-and-location searches that could drive qualified demand.
A focused local SEO programme built around technical strength and intent.
Technical SEO
Improved overall site health and resolved issues affecting the website's search-friendly foundation.
Local keyword targeting
Focused pages around high-intent plumbing searches across Ottawa and surrounding communities.
On-page optimisation
Strengthened page relevance around core services, locations and customer search intent.
Local search visibility
Improved presence across organic results and map-led search experiences.
Content relevance
Aligned service and location content with the terms prospective customers were actively using.
Performance tracking
Measured progress through site audits, keyword positions, local search evidence and Google Analytics.
A healthier foundation for stronger search performance.
From unranked to the first page and often the top three.
| Keyword | Before | After |
|---|---|---|
| Ottawa Plumbers | 11 | 4 |
| plumbers in kanata | Not ranked | 1 |
| kanata plumber | Not ranked | 1 |
| plumbers in sittsville | Not ranked | 2 |
| nepean plumbers | Not ranked | 3 |
| plumbing inspection Ottawa | 15 | 4 |
| drain cleaning ottawa | 15 | 4 |
| plumbing maintenance company | Not ranked | 2 |
| electric water heater service | Not ranked | 3 |
| home plumbing inspection | 15 | 2 |
| kitchen plumbing ottawa | Not ranked | 1 |
| clogged toilet repair | Not ranked | 3 |
| sump pump drainage contractors | Not ranked | 1 |
| plumbing in Orléans | Not ranked | 3 |
| plumbers in Barrhaven | Not ranked | 2 |
| plumbers in Ottawa | Not ranked | 6 |
Showing up across the communities that drive local demand.
Stronger visibility translated into significantly more website activity.
SEO improvements that supported real local growth.
The campaign made Safari Plumbing easier to discover for high-intent plumbing searches while strengthening the technical base needed for continued organic visibility.