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Digitalise Case Study · SEO & Organic Growth

Turning specialist search demand into discoverable authority.

How Digitalise strengthened Aerobiology's organic visibility around pollen data, forecasting and research-related searches—helping previously unranked terms reach page-one positions and supporting stronger non-branded discovery.

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Organic clicks3,150

A strong volume of organic search activity supported by broader keyword visibility and relevant informational demand.

The opportunity

Build visibility around specialist pollen research and forecasting searches.

Aerobiology operates in a highly specialised search space where users look for historical pollen data, pollen forecasts, research information and location-specific pollen insights. The opportunity was to make these topics easier to discover through organic search while increasing the share of traffic coming from non-branded queries.
3,150Organic clicks
62,900Organic impressions
60%Non-branded traffic
Search performance

Stronger visibility across high-intent searches.

The supplied report shows 3,150 organic clicks, 62,900 organic impressions and 60% non-branded traffic, alongside multiple previously unranked keywords entering positions 1–5.
Keyword ranking evidence from the supplied report.
Search performance snapshot from the supplied report.
Keyword growth

Previously unranked terms moved into competitive positions.

KeywordBeforeAfter
pollen count historical dataNot ranked#5
most accurate pollen countNot ranked#4
Pollen Forecast AppNot ranked#3
aerobiology research pollenNot ranked#1
historical pollen count torontoNot ranked#5
The approach

Built around relevance, intent, and discoverability.

Improved topical relevance around pollen research, historical data and forecasting intent.
Strengthened content pathways for informational and location-based organic searches.
Expanded visibility beyond branded searches to reach users earlier in their research journey.
Supported search performance with clearer content structure and keyword alignment.
Analytics evidence from the supplied report.
Business impact

More discovery from the searches that matter.

The campaign helped Aerobiology become easier to discover for specialist search queries that reflect genuine informational intent. This broader search footprint supported stronger organic visibility and increased the proportion of non-branded traffic.

#1

Aerobiology research pollen moved from not ranked to the top organic position in the supplied results.

Evidence

Performance backed by the supplied report.

Reported performance improvements.
Full source report with ranking and analytics evidence.
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Digitalise combines strategy, search, content, technology and performance optimisation to build stronger digital visibility and measurable growth.

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