DIGITALISE CASE STUDY · SEO & ORGANIC GROWTH
From zero visibility to category-leading rankings.
How Digitalise expanded Roina Beauty’s Ottawa search presence across wigs, medical wigs, chemo-support wigs and hair-extension queries—moving a wide set of previously unranked terms into top positions.
ACROSS KEY OTTAWA WIG SEARCHES
Multiple high-intent terms reached the top organic position, strengthening visibility for customers actively searching for wig and hair-loss solutions.
THE OPPORTUNITY
Own high-intent wig and hair-loss support searches in Ottawa.
Roina Beauty needed stronger organic visibility across commercial searches for wigs, medical wigs, synthetic and human-hair wigs, chemo-support options and extensions. The opportunity was to move the brand from limited discovery into the top results for service-led Ottawa searches.
Increase in organic clicks
Increase in organic impressions
Increase in non-branded traffic
SEARCH PERFORMANCE
Stronger visibility across high-intent searches.
The supplied report shows strong first-position visibility across numerous Ottawa wig searches, alongside reported growth in organic clicks, impressions and non-branded traffic.
Keyword ranking progress
Keyword ranking evidence from the supplied report.
Search performance
Search performance snapshot from the supplied report.
KEYWORD GROWTH
Previously unranked terms moved into competitive positions.
Nine tracked keywords reached the #1 organic position, with the remaining terms moving from not ranked into the top two.
KEYWORD
BEFORE
AFTER
Wigs in Ottawa
Not ranked
#1
Medical Wigs in Ottawa
Not ranked
#1
Wigs for Cancer Patients Ottawa
Not ranked
#1
Synthetic Wigs in Ottawa
Not ranked
#1
Human Hair Wigs in Ottawa
Not ranked
#1
Wigs for Chemo Patients in Ottawa
Not ranked
#1
Pony tail extensions Ottawa
Not ranked
#1
Short hair wigs Ottawa
Not ranked
#1
Hair Loss Support Wigs Ottawa
Not ranked
#2
Wig store Ottawa
Not ranked
#1
Hair wigs for women Ottawa
Not ranked
#1
EVIDENCE
Performance backed by the supplied report.
Reported performance improvements.
THE APPROACH
Built around relevance, intent and discoverability.
01Strengthened service relevance around wigs, medical wigs and hair-loss support searches.
02Aligned content with Ottawa-based commercial intent and high-value product and service queries.
03Expanded non-branded visibility so new customers could discover Roina Beauty without already knowing the brand.
04Improved search coverage across multiple wig categories rather than relying on one generic keyword.
BUSINESS IMPACT
More discovery from the searches that matter.
Roina Beauty’s organic footprint expanded across multiple product and support categories, helping the business appear for customers searching for practical, medical and style-led wig solutions in Ottawa.
Keywords at #1
Nine tracked keywords reached the top organic position in the supplied results.
READY TO GROW?
Make your business easier to find—and easier to choose.
Digitalise combines strategy, search, content, technology and performance optimisation to build stronger digital visibility and measurable growth.