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How We Used SEO to Drive #1 Rankings and
Increased Organic Traffic for Riona Beauty

Organic Traffic Increase

70% growth in organic clicks

 

Organic Traffic Increase

Multiple high-intent keywords ranked #1

Organic Traffic Increase

Significant improvement in search impressions and clicks

Organic Traffic Increase

Enhanced local search dominance and customer  engagement

The Opportunity

Riona Beauty, a premier provider of wigs and hair solutions in Ottawa, Canada, faced challenges in search engine visibility and online traffic. Despite offering high-quality wigs, hair extensions, and beauty products, their website was not ranking well for essential industry keywords.

Key obstacles included:
 
  • Low visibility for competitive search terms
  • Inconsistent rankings for high-intent queries like“Wigs in Ottawa” and “Hair Extensions in Ottawa”
  • Limited website traffic and engagement
  • Under-optimized backlink profile

The Strategy

Recognizing the growth potential, Digitalise developed a comprehensive SEO strategy to elevate Riona Beauty’s search rankings, strengthen domain authority, and drive organic customer acquisition.

Our team implemented a multi-faceted SEO approach tailored to Riona Beauty’s business objectives:
1. Keyword Optimization & Content Strategy
 
  • Conducted extensive keyword research and optimized website content for high-intent search terms.
  • Improved rankings for critical keywords:
  1. “Wigs in Ottawa” (#1 ranking)
  2. “Human Hair Wigs in Ottawa” (#1 ranking)
  3. “Synthetic Wigs in Ottawa” (#1 ranking)
  4. “Wigs for Chemo Patients in Ottawa” (Improved to #2)
  5. “Hair Extensions in Ottawa” (From #67 to #36)
  6. “Ponytail Extensions Ottawa” (Now at #3)

 

2. Technical SEO & On-Page Enhancements
 
  • Improved website speed and mobile responsiveness.
  • Implemented schema markup for better local SEO visibility.
  • Optimized meta descriptions, headers, and image alt texts for improved search engine indexing.

 

3. Google My Business (GMB) & Local SEO
 
  • Enhanced Riona Beauty’s GMB listing with high-quality images, customer reviews, and local citations.
  • Achieved top GMB rankings for multiple keywords, significantly boosting local search visibility.

 

4. Link Building & Authority Growth
 
Secured 665 backlinks from 148 referring domains to strengthen domain authority and trustworthiness.
 
5. Analytics & Continuous Optimization
 
  • Monitored keyword performance using Google Search Console and Analytics.
  • Adjusted strategies based on data insights, leading to a 70% increase in organic clicks in just one week.

Execution & Implementation

We structured the SEO rollout in phases to ensure smooth execution:
 
1. Keyword and Competitor Analysis–Identified search terms with high conversion potential and assessed competitors’ strategies.
 
2.Content Revamp & Optimization–Updated existing web pages and created new keyword-rich content to align with search intent.
 
3.Technical SEO Enhancements–Improved site loading speed, fixed indexing issues, and implemented structured data.
 
4.GMB Optimization–Strengthened local presence through listing improvements and local citations.
 
5.Ongoing Performance Monitoring–Used analytics tools to refine and enhance our strategy based on real-time data
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Performance & Results

Our data-driven approach led to significant improvements:

#1 Rankings Achieved

High-intent local keywords like “Wigs in Ottawa” and “Human Hair Wigs in Ottawa” reached the top spot.

Domain Authority Growth

Achieved a 9 Authority Score boost with 665 new backlinks.

Organic Traffic Surge

Increased impressions and clicks significantly, bringing in more
potential customers.

Enhanced Local Visibility

Riona Beauty’s GMB rankings now dominate for top industry-
related searches.