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Conversion
Optimization

Conversion optimization is the process of increasing the percentage of website visitors.

01.

Audit Existing Traffic.

Establishing a baseline

We use Google Analytics and Search Console to assess current website traffic and locate opportunities for improvement. This gives us a better understanding of what’s currently working for your website and which of your pages are most visited.

02.

Establish KPI’s.

Measuring desired outcomes

All conversion optimization projects begin by establishing KPIs (key performance indicators). KPIs help us determine how well your website is achieving its operational goals and allow us to track measurable results.

03.

Integrate Call-To-
Actions.

Using an effective CTA

Improving or integrating new call-to-actions throughout your website is a great way to increase conversions. As digital marketing experts, we know what type of call to action best works for your business and the best way to integrate them across your website.

04.

Add Engaging Content.

Creating conversion-focused content

Content should promote action. Your audience should always know what to expect in the next step. When our content writers work to create conversion-focused content, they use words that promote engagement, giving users a clear expectation of what’s ahead.

PROCESS

We craft high-converting
website experiences

Our accomplished Web Designers and Digital Strategists use cutting-edge technology & best practices to create beautiful and effective custom websites.

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