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Digitalise Case Study · SEO & Organic Growth

From zero visibility to category-leading rankings.

How Digitalise expanded Roina Beauty's Ottawa search presence across wigs, medical wigs, chemo-support wigs and hair-extension queries—moving a wide set of previously unranked terms into top positions.

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Across key Ottawa wig searches#1

Multiple high-intent terms reached the top organic position, strengthening visibility for customers actively searching for wig and hair-loss solutions.

The opportunity

Own high-intent wig and hair-loss support searches in Ottawa.

Roina Beauty needed stronger organic visibility across commercial searches for wigs, medical wigs, synthetic and human-hair wigs, chemo-support options and extensions. The opportunity was to move the brand from limited discovery into the top results for service-led Ottawa searches.
75%Increase in organic clicks
78%Increase in organic impressions
89%Non-branded traffic
Search performance

Stronger visibility across high-intent searches.

The supplied report shows strong first-position visibility across numerous Ottawa wig searches, alongside reported growth in organic clicks, impressions and non-branded traffic.
Keyword ranking evidence from the supplied report.
Search performance snapshot from the supplied report.
Keyword growth

Previously unranked terms moved into competitive positions.

KeywordBeforeAfter
Wigs in OttawaNot ranked#1
Medical Wigs in OttawaNot ranked#1
Wigs for Cancer Patients OttawaNot ranked#1
Synthetic Wigs in OttawaNot ranked#1
Human Hair Wigs in OttawaNot ranked#1
Wigs for Chemo Patients in OttawaNot ranked#1
pony tail extensions ottawaNot ranked#1
Short hair wigs ottawaNot ranked#1
Hair Loss Support Wigs OttawaNot ranked#2
Wig store ottawaNot ranked#1
Hair wigs for women OttawaNot ranked#1
The approach

Built around relevance, intent, and discoverability.

Strengthened service relevance around wigs, medical wigs and hair-loss support searches.
Aligned content with Ottawa-based commercial intent and high-value product/service queries.
Expanded non-branded visibility so new customers could discover Roina Beauty without already knowing the brand.
Improved search coverage across multiple wig categories rather than relying on one generic keyword.
Analytics evidence from the supplied report.
Business impact

More discovery from the searches that matter.

Roina Beauty's organic footprint expanded across multiple product and support categories, helping the business appear for customers searching for practical, medical and style-led wig solutions in Ottawa.

9× #1

Nine tracked keywords reached the #1 organic position in the supplied results.

Evidence

Performance backed by the supplied report.

Reported performance improvements.
Full source report with ranking and analytics evidence.
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Make your business easier to find—and easier to choose.

Digitalise combines strategy, search, content, technology and performance optimisation to build stronger digital visibility and measurable growth.

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