Exceeding business
goals, consistently
Delivering your business objectives is our job, overdelivering them is our passion.
Impact
99%
Increase in Loan Applications
36%
Reduction in Cost per Application
Objective
- Increase personal loan applications and decrease cost per application in a highly competitive space
- Out smart competition and sustain the brand’s position in the market
Approach
- To out smart competition, we looked at the reasons why users opt for a personal loan like vacation, wedding, etc. and targeted them indirectly
- Different audience segments were targeted with relevant and personalized messages based on their behaviour
Leveraged our in-house technology, eBids – which optimized bids based on the trends in search volume and cost per application, which delivered high efficiencies