THE DIGITALISE BLOG
Fresh perspectives on websites, search and digital marketing.
Explore practical thinking for your next business move.
The biggest shifts in influencer marketing for 2026 are not flashy new formats. They are smaller, closer-fit creators, longer partnerships, tighter measurement and, in Canada, clearer rules about disclosing paid and gifted content. This update to our 2024 trends guide keeps what has held up, drops what has not, and is honest about which trends […]
Read articleMost SEO trend lists from 2024 predicted a busy year for voice search, long-form content and privacy. Two years on, the biggest shift is something those lists barely covered: AI-generated answers now sit at the top of many search results. The good news is that the fundamentals still decide who gets seen. This guide separates […]
Read articleThe food and beverage marketing trends shaping 2026 are less about new technology and more about trust: clear sourcing, honest claims, easy digital ordering, strong local visibility and real stories. This guide covers ten trends, shows which ones to act on first and flags the Canadian rules that apply to common food and beverage claims. […]
Read articleYour online presence is every place a customer can find, judge or contact your business on the internet: your website, your Google Business Profile, your reviews, your social accounts, your email list and anything others publish about you. SEO is the work that makes those places easy for search engines to find and easy for […]
Read articleVideo is one of the most useful ways to show what your business does, but posting more clips rarely fixes weak visibility. What separates videos people finish and share from videos they scroll past is usually a handful of creative and technical choices. These five tips cover the creative side, from the opening seconds to […]
Read articleYou can use ChatGPT or another AI tool for SEO content writing, as long as a person owns the facts, the real-world experience and the final edit. Google does not ban AI-assisted content. What its policies target is content produced at scale with little value for readers, however it was made. This guide walks through […]
Read articleIn 2020, businesses everywhere rewrote their marketing plans around a virus. Today COVID-19 is no longer a global emergency, but people still search for answers about symptoms, testing, vaccines, long COVID and workplace policies. If your business is connected to those questions, ranking for them is still possible. The difference is that the standard is […]
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