Turning stronger SEO foundations into measurable growth.
Digitalise improved website performance, technical health and local search visibility for MC Behavioural Services – helping key service terms reach the top of Google.
More visibility where it mattered most.
MC Behavioural Services needed a stronger technical foundation and better visibility for local, service-led searches. Important keywords were not ranking, the mobile experience was slow and the site audit identified room for technical improvement.
The goal was to connect the website with people actively searching for behavioural and autism-related services in Ottawa, Barrhaven and Nepean.
Key challenges
Our approach
A focused SEO and performance programme.
Technical SEO
Resolved site health issues and improved the website's search-friendly technical foundation.
Speed optimisation
Improved desktop and mobile loading performance, including key page experience metrics.
Local relevance
Aligned pages with high-intent searches across Ottawa, Barrhaven and Nepean.
On-page SEO
Strengthened headings, page copy and keyword targeting around core services.
Search visibility
Improved presence across organic listings and local map-based results.
Measurement
Tracked improvements through PageSpeed, site audit, Analytics and Search Console evidence.
The results
Faster, healthier and easier to find.
Website performance improvements
Desktop performance increased from 69 to 100, while mobile increased from 57 to 94. Mobile First Contentful Paint improved from 8.7 seconds to 2.3 seconds, and mobile Largest Contentful Paint improved from 12.1 seconds to 2.6 seconds.
MC Behavioural Services PageSpeed before and after screenshots
MC Behavioural Services SEO rankings, analytics and search console screenshots
MC Behavioural Services SEO rankings, analytics and search console screenshots
Technical health and organic growth
The website’s audit health rose from 88% to 95%. Organic Search increased by 40%, click rate increased by 4%, New Users increased by 1,370%, and Active Users increased by 1,392%.
Keyword ranking growth
| Keyword | Before | After |
|---|---|---|
| autism services barrhaven | Not ranked | 1 |
| OAP approved services ottawa | Not ranked | 1 |
| social skills therapy ottawa | Not ranked | 1 |
| parent coaching autism ottawa | Not ranked | 1 |
| art therapy for children ottawa | Not ranked | 2 |
| behavioral services | Not ranked | 1 |
| autism services ottawa | Not ranked | 2 |
| autism services nepean | Not ranked | 1 |