Turning seasonal search demand into stronger local visibility.
Own more of the local search journey — from discovery to service enquiry.
Ottawa Valley Pools already had relevant services for local homeowners, but several important city-and-service searches were either outside the strongest positions or not ranking at all. The opportunity was to build broader organic visibility across Ottawa and nearby service areas while increasing qualified, non-branded discovery.
A local SEO strategy built around service intent, geography and discoverability.
Local keyword mapping
Mapped high-intent service terms to Ottawa and surrounding communities where customers were actively searching.
On-page optimisation
Strengthened page relevance around pool services, locations and customer search intent.
Service-area visibility
Expanded visibility across Kanata, Nepean, Barrhaven, Gloucester, Greely and Ottawa.
Google Business Profile
Supported stronger map-pack visibility where local intent and proximity matter most.
AI search visibility
Built clearer service relevance that also appeared in AI Overview results for selected queries.
Performance tracking
Measured gains through rankings, Search Console visibility, non-branded traffic and new-user growth.
From unranked to page one across key Ottawa-area searches.
| Keyword | Before | After |
|---|---|---|
| pool services ottawa | 10 | #2 |
| pool opening services Ottawa | 8 | 2 GMB #3 |
| pool closing services Ottawa | 8 | 5 GMB #3 |
| pool cleaning services Ottawa | 14 | #2 AI Overview #1 GMB #3 |
| Kanata Pool Service | Not ranked | 5 |
| Nepean Pool Service | Not ranked | 2 |
| Barrhaven Pool Service | Not ranked | 4 GMB #3 |
| Gloucester Pool Service | Not ranked | 1 AI Overview GMB #1 |
| Greely Pool Service | Not ranked | 3 |
Not just rankings — visibility across organic, maps and AI.
Greater search visibility translated into stronger audience growth.
A stronger digital presence for high-intent seasonal demand.
The campaign made Ottawa Valley Pools easier to discover when homeowners were actively searching for pool services, while broadening visibility across Ottawa-area communities and reducing reliance on branded searches alone.