Marketing Analytics: Transforming Raw Data Into Strategic Intelligence
At Digitalise, we solve new-age business problems by deploying digital solutions that fit your business. We believe that in the modern digital landscape, data is the compass that guides every successful move. We bridge the gap between “creative brains” and technical precision to provide Marketing Analytics that do more than just show numbers—they tell the story of your growth.
Based in Ottawa and Cornwall, we run data-driven marketing programs that redefine business strategies. We move beyond guesswork, using today’s leading tools to orchestrate campaigns that result in customer delight and consistent business wins.
The Power of Total Transparency: Your Data, Your Reports
We believe there is little substitute for honesty and hard work. One of the biggest challenges businesses face with agencies is the “black box” of reporting—where you see high-level numbers but don’t understand the “how” or the “why.”
At Digitalise, we operate with a policy of Total Transparency. We don’t just work for you; we work with you.
Live Working Reports
We share the same working reports our team uses. You see the raw data, the optimizations we are making in real-time, and the logic behind our strategic pivots.
No Hidden Metrics
We focus on the KPIs that actually impact your bottom line—revenue, conversion rates, and Customer Acquisition Cost (CAC)—not just vanity metrics like “impressions.”
Direct Access
Our clients in Ottawa and Cornwall have 24/7 access to their custom analytics dashboards.
Our Analytics Ecosystem: A 360-Degree View
We work with today’s leading tools—including Google Analytics 4 (GA4), Looker Studio, and specialized CRM integrations—to ensure your Omni-channel marketing strategy is firing on all cylinders.
Multi-Channel Attribution Modeling
Customer Behavior & Heatmapping
Predictive Analytics & Sales Forecasting
We use data to understand the “Human Element.” By analyzing how users interact with your WordPress or Shopify site—where they click, how far they scroll, and where they drop off—we identify friction points in your B2B or B2C marketing funnel and eliminate them.
Real-Time Dashboards: The Digitalise Command Center
We provide every client with a centralized, interactive dashboard that aggregates data from across your entire digital footprint.
- Unified View: See your Google Ads, Meta Ads, and SEO performance side-by-side.
- Goal Tracking: Watch in real-time as we hit your specific business objectives.
- Competitor Intelligence: We integrate tools that monitor your competitors’ moves in the Ontario market, giving you a strategic edge.
From Insight to Action: The Optimization Loop
Data is only valuable if it leads to action. Our “creative brains” meet weekly to review your working reports and implement “sprints” of optimization:
- Intelligence Gathering: What does the data tell us about last week’s performance?
- Hypothesis: What “dollop of imagination” can we add to improve the results?
- Execution: Adjusting ad creatives, refining website copy, or tweaking target audiences.
- Measurement: Did the change result in a business win?
Supporting the Local Business Communities
Digitalise is a marketing agency in Ottawa and Cornwall that believes local businesses deserve world-class data intelligence.
- Ottawa Data Strategy: From our headquarters at 150 Elgin St Floor 8, we help the city’s professional and tech sectors use data to scale nationally.
- Cornwall Performance Tracking: At 800 Second St W, we help local retailers and service providers track every dollar spent to ensure maximum local impact.
Frequently Asked Questions About Marketing Analytics
The cost varies based on complexity. A simple MVP (Minimum Viable Product) might start at one price point, while a complex enterprise app with AI integrations will require more investment. We provide transparent, fixed-price quotes after our initial intelligence phase.
We primarily use the Google Marketing Platform (GA4, Tag Manager, Looker Studio), but we also integrate with Shopify Analytics, Meta Business Suite, and various SEO tools like Semrush or Ahrefs to provide a complete picture.
Yes. Many businesses have “broken” data where conversions aren’t being tracked correctly. We perform a full Intelligence Audit to ensure your tracking pixels and tags are firing perfectly before we spend a single dollar on ads.
Ready to See the Truth Behind Your Marketing?
Exceeding business goals consistently is our passion. Delivering your business objectives is our job—overdelivering them is our passion. Let’s talk about how we can bring total clarity to your marketing efforts.
Connect with Our Data Brains Today:
Ottawa: 150 Elgin St Floor 8, Ottawa, ON K2P 1L4
Cornwall: 800 Second St W, Cornwall, ON K6J 1H6
Phone: +1 (613) 884-3229
Email: hello@digitalise.ca