Digitalise

Paid Ads & Performance Marketing: Precision Engineering for Maximum ROI

At Digitalise, we don’t just buy media; we engineer outcomes. In an era where digital noise is at an all-time high, simply “running ads” is no longer enough to guarantee success. You need a partner who solves new-age business problems by deploying digital solutions that fit your specific business goals. We bridge the gap between creative brains, media intelligence, and future-ready technology to turn your advertising budget into a measurable growth engine.
By combining a whole lot of intelligence topped with a dollop of imagination, we help businesses in Ottawa, Cornwall, and across Ontario exceed their business goals consistently.

The Digitalise Philosophy: Data-Driven Performance

We believe there is little substitute for good ol’ hard work and deep-dive analytics. Our approach to paid advertising is rooted in Intelligence and Marketing Strategy. We don’t believe in “set and forget” campaigns. Instead, we run AI-based media performance programs to meet your business goals with surgical precision.

Our mission is to drive omni-channel marketing that results in customer delight and business wins. Whether you are looking to dominate the local Cornwall market or scale an e-commerce brand globally from Ottawa, our performance marketing pillars ensure you get the right outcome at the right cost.

Search Engine Marketing (SEM): Dominating Google Ads

Google is the world’s most powerful intent-based engine. When someone searches for a service you provide, you need to be the first answer they see. Our Google Ads management focuses on capturing that high-intent traffic the moment they are ready to buy.

Search Ads

We craft compelling ad copy and utilize advanced bidding strategies to ensure you occupy the top spots for your most valuable keywords.

Display Network

We keep your brand top-of-mind by strategically placing visual ads across millions of websites and apps.

Google Shopping

For our e-commerce partners, we optimize product feeds to ensure your inventory is showcased beautifully to shoppers with high purchase intent.

Local Service Ads

We help Ottawa and Cornwall service providers gain trust through “Google Guaranteed” placements that drive direct phone calls and leads.

Social Media Advertising: Meta, TikTok, and Beyond

Social media is where your brand’s personality meets your audience’s curiosity. We create marketing possibilities from the future by utilizing the advanced algorithmic power of today’s leading social platforms.

Meta Ads (Facebook & Instagram)

We leverage the deep demographic and behavioral data of Meta to find your perfect customer. From high-impact Reels to immersive Carousel ads, we build campaigns that foster community and drive sales.

TikTok Ads:

We help you tap into the viral energy of TikTok. Our creative team understands the “native” feel of the platform, creating ads that stop the scroll without looking like traditional commercials.

Pinterest Ads

Perfect for the “planning” stage of the buyer journey. We help lifestyle, home, and fashion brands capture intent early.

Reddit Ads

We engage with highly passionate, niche communities. By targeting specific subreddits, we place your brand in the middle of authentic conversations.

Excellence: High-Level LinkedIn Advertising

For B2B brands, precision is everything. We sift the B2B marketing funnel expertly to pinpoint relevant decision-makers for your business. Our LinkedIn Ads strategies are designed to bypass the gatekeepers and put your value proposition directly in front of CEOs, managers, and industry leaders. We focus on lead generation, thought leadership, and account-based marketing (ABM) to ensure your professional services get the attention they deserve.

Local Growth: Yelp and Geo-Targeted Advertising

Digitalise is proud to be a marketing agency in Ottawa and Cornwall. We understand the local economy. For businesses relying on local foot traffic or regional service calls, we deploy hyper-local targeting:

  • Yelp Advertising: Capture customers specifically looking for “the best service near me.”
  • Geofencing: We use location-based technology to serve ads to users when they are in specific high-value areas, such as near your storefront or a competitor’s location.

The Creative Edge: Content That Converts

A paid ad is only as good as its creative. This is where our Creative Studio becomes your secret weapon. We don’t just use stock photos; we create custom assets designed for high performance:

  • Graphic Designing: Professional visuals that reflect your brand’s premium quality.
  • Animation (2D & 3D): Using motion to explain complex products and grab attention in crowded feeds.
  • Video Editing: High-energy, conversion-optimized video content tailored for YouTube, TikTok, and Instagram.

Intelligence, Analytics, and Reporting

We run data-driven marketing programs that redefine business strategies. Transparency is at the heart of everything we do. When you partner with Digitalise, you aren’t just getting an ad manager; you’re getting a business intelligence partner.

  • Conversion Optimization: We don’t just track clicks; we track what happens after the click. We optimize your landing pages to ensure the traffic we send you actually converts into revenue.
  • Transparent Reporting: You will receive regular, easy-to-understand reports that show your ROI, cost-per-lead, and overall campaign health.
  • AI-Powered Insights: We use machine learning to predict which ad creatives and audiences will perform best, allowing us to pivot quickly and save you money.

Why Marketers Love Having Us for Partners

We believe in intelligent savings for every business. Our goal is to exceed your business goals consistently, overdelivering on passion and results. By orchestrating all things digital and all things integrated, we provide a unified front for your brand’s growth.

Our local offices allow for a personal touch that “big box” agencies can’t match:

  • Ottawa Strategy Hub: Located at 150 Elgin St Floor 8, we are immersed in the capital’s tech and business culture.
  • Cornwall Operations: From 800 Second St W, we support the growing industrial and local business sectors of Cornwall.

Frequently Asked Questions about Paid Ads

We start with a deep dive into your audience. If your customers are professionals, we look at LinkedIn. If they are seeking inspiration, we look at Pinterest or Instagram. If they are actively searching for a solution, Google is our first stop.
Most agencies focus on “spend.” We focus on “outcomes.” We integrate your ads with your SEO, your creative, and your website tech to ensure every dollar works harder.
We constantly refresh your creatives. Our Creative Studio is always in sync with our performance team to ensure your ads never go stale and your frequency scores stay healthy.

Ready to Dominate the Search Results?

Stop guessing and start growing with a whole lot of intelligence topped with a dollop of imagination. Delivering your business objectives is our job—overdelivering them is our passion.

Contact Our Performance Team Today:

Phone: +1 (613) 884-3229

Email: hello@digitalise.ca

Ottawa: 150 Elgin St Floor 8, Ottawa, ON K2P 1L4

Cornwall: 800 Second St W, Cornwall, ON K6J 1H6