Social Media Management: Orchestrating Conversations That Convert

At Digitalise, we solve new-age business problems by deploying digital solutions that fit your business. In 2026, social media is no longer just a place to “post updates”—it is the pulse of your brand. It is where your “creative brains” meet your audience in real-time. We bridge the gap between social noise and strategic growth by managing your presence with intelligence, imagination, and a focus on measurable wins.

Based in Ottawa and Cornwall, we drive omni-channel marketing that results in customer delight. We don’t just manage accounts; we build communities. We turn followers into fans and fans into loyal customers.

The Digitalise Strategy: Intelligence Meets Imagination

We believe there is little substitute for good ol’ hard work and data-backed planning. A successful social media presence requires more than just “going viral.” It requires a future-ready strategy that aligns with your B2B or B2C marketing funnel.

Every account we manage is built on four strategic pillars:

Strategic Intelligence

We audit your current presence, analyze your competitors, and define your unique brand voice.

Creative Content

Utilizing our integrated Creative Studio, we produce high-end graphics, animations, and videos that stop the scroll.

Community Engagement

We don’t just broadcast; we listen. We manage your comments, DMs, and mentions to foster a human connection.

Analytical Reporting

We track the metrics that actually matter—engagement rates, click-throughs, and conversions—not just “vanity” numbers like likes.

Comprehensive Management Across All Platforms

We work with today’s leading tools to ensure your brand is consistent across the entire social landscape. Whether your audience is on LinkedIn looking for professional insights or on TikTok looking for entertainment, we ensure you are there with the right message.

Instagram & Facebook (Meta)

The visual heart of your social presence. We focus on a mix of high-fidelity imagery and engaging Reels to capture attention. From product showcases for Shopify stores to local community updates for Cornwall businesses, we manage the grid, stories, and community interaction with precision.

LinkedIn for B2B Authority

For our professional service clients in Ottawa, LinkedIn is the ultimate lead-generation tool. We position your executives as thought leaders, sharing industry reports, case studies, and “zero-click” content that builds massive authority without forcing users away from the platform.

TikTok & Short-Form Video

The fastest-growing segment of digital media. Our “creative brains” specialize in the fast-paced, high-energy editing style required for TikTok. We help you hop on trends while staying true to your brand’s core values.

Pinterest & Emerging Networks

For lifestyle, fashion, and home decor brands, Pinterest is a powerful driver of long-term traffic. We manage your pins and boards to ensure your brand is discovered by users in the “inspiration” phase of their buying journey.

Content That Adds Value: The 80/20 Rule

We believe in “intelligent savings”—not wasting your audience’s time with constant sales pitches. We follow a strict value-first content mix:

80% Educational & Entertaining: Tips, industry news, behind-the-scenes content, and community highlights.
20% Promotional: Direct calls-to-action, product launches, and special offers for your Ottawa and Cornwall customers.

Integrated Ecosystem: All Things Digital

We believe in “all things digital and all things integrated.” Your social media doesn’t live in a vacuum; it supports every other part of your Digitalise strategy:

Web Development: We drive traffic from social directly to your WordPress or Shopify landing pages.
Paid Ads: We use organic performance data to identify which posts should be “boosted” to reach a wider, targeted audience.
SEO & Discoverability: In 2026, social search is real. We optimize your bios and captions with keywords to ensure your profiles show up in both social and Google search results.

Serving the Ottawa and Cornwall Business Landscape

Digitalise is a marketing agency in Ottawa and Cornwall that understands the local pulse. We help local businesses use global tools to dominate their local markets.

Ottawa Professionalism: From 150 Elgin St Floor 8, we help the capital’s agencies and tech firms maintain a sophisticated, high-authority social presence.
Cornwall Community Growth: At 800 Second St W, we help local Cornwall entrepreneurs build a loyal local following that drives foot traffic and local sales.

Frequently Asked Questions About Social Media Management

How often will you post on my accounts?

Posting frequency depends on your goals and the platform. For example, we might recommend 3-5 high-quality posts per week on Instagram, while LinkedIn might require 2-3 deep-dive thought leadership pieces. We focus on quality over “spamming” the feed.

Do you handle the comments and messages?

Yes. “Community Management” is a core part of our service. We respond to inquiries, hide spam, and engage with your followers to ensure your brand remains approachable and responsive.

How do I know if it’s working?

Every month, we provide a detailed “Intelligence Report.” This isn’t just a list of numbers; it’s an analysis of what worked, what didn’t, and how we are adjusting our strategy to overdeliver on your business objectives.

Ready to Digitalise Your Social Presence?

Exceeding business goals consistently is our passion. Delivering your business objectives is our job—overdelivering them is our passion. Let’s talk about how we can orchestrate a social media presence that actually moves the needle for your business.

Connect with Our Social Brains Today:

Ottawa Office: 150 Elgin St Floor 8, Ottawa, ON K2P 1L4

Cornwall Office: 800 Second St W, Cornwall, ON K6J 1H6

Phone: +1 (613) 884-3229

Email: hello@digitalise.ca